$0
Squid ID / month
Squid Identification
Every visitor.
Identified.
Names, companies, and contact info for the people on your website, in real time. Pay per match, never per plan: prepaid credits, spent only when we identify someone.
Prefer the deep dive? Visit the full Squid ID site or the docs.
How it works1
Install the snippet
One tag, any web framework, live in under 2 minutes. WordPress plugin included.
2
Visitors become people
US traffic is identified in real time: name, company, title, and contact info, streamed to your dashboard as it happens.
3
Route and act
Send matches to Slack, Teams, HubSpot, Clay, webhooks, or straight into your outreach tools.
What you get
Person-level identity, live.
- Names, companies, and contact info, not just firmographics
- Five-source identity waterfall for up to 45% US match rates
- Real-time presence: watch visitors move through your site as it happens
- Flag a bad match and we refund it
Segment
ICP filters flag your best-fit visitors, high-intent pages mark who’s shopping, and source tags show which campaign brought them in.
Route + notify
Slack, Teams, HubSpot, Clay, Zapier, webhooks, and 12+ outreach tools. Matches land where your team already works, in seconds.
Automate
Workflows add-on: when a best-fit visitor shows up, add them to an Instantly or HeyReach campaign automatically. $15/mo, 30-day free trial.
Extend
Extra websites $49/mo each (up to 3), read-only API $19/mo, and ID+ personal contact data per reveal when you need a phone number.
Run your numbersThe more you match, the less each costs.
Drag to your monthly match volume. Prepaid credits, valid 12 months.
$0
Typical bucket plan
$0
You save / year
Bucket comparison uses published RB2B plan pricing at your volume. You only ever pay for matches we actually make.
Coming from RB2B? See the full side-by-side.
Know who’s visiting by lunch.
25 welcome matches. No monthly fee. No credit card to look around.