Pricing that matches how you use it.
Pay per match with no commitment, or subscribe to the full platform. No free tier, no surprises, cancel anytime.
The plansPick your depth.
Start pay as you go, or subscribe to the full platform. Cancel anytime.
Pay as you go
Start with Squid ID
Squid ID
$0.25 / match
No monthly fee. No commitment.
- Prepaid credits, spent only on matches
- Volume rates to $0.15/match
- Slack / CRM / webhook delivery
- Bad matches refunded
- 1 website included
Add-ons
Extra website$49/mo
Read-only API$19/mo
Workflows$15/mo
Most popular
Subscription
Coral Reef
$125 / mo
For agencies and growing teams
- 350 matches included monthly
- Unlimited websites + domains
- Analytics + heatmaps
- Visitor identification
- Weekly AI email insights
- Consolidated email reports
- Custom reporting
- Full API access
- Delegated admin
- Priority support
Subscription
Deep Sea
$245 / mo
For teams that act on intent
- 700 matches included monthly
- Unlimited websites
- Everything in Coral Reef
- ICP + intent routing
- AI predictive insights
Subscription
The Abyss
Custom
For volume and white label
- Unlimited websites
- Everything in Deep Sea
- White labeling
- Dedicated support
Doing the per-match math? Squid ID is the cheapest way to buy matches, on purpose.
The plans aren't credit bundles: they're the full platform (analytics, heatmaps, AI, API, reporting) with matches included.
The full breakdown.
Every depth, feature by feature.
| Feature | Squid ID PAY AS YOU GO | Coral Reef | Deep Sea | The Abyss |
|---|---|---|---|---|
| Price | Pay per match | $125/mo | $245/mo | Custom |
| Credits included | Prepaid, as you go | 350/mo | 700/mo | Custom |
| Websites + domains | 1 (add up to 3) | Unlimited | Unlimited | Unlimited |
| Visitor identification | ✓ | ✓ | ✓ | ✓ |
| Slack / CRM / webhook delivery | ✓ | ✓ | ✓ | ✓ |
| Analytics dashboards | — | ✓ | ✓ | ✓ |
| Behavioral heatmaps | — | ✓ | ✓ | ✓ |
| Weekly AI email insights | — | ✓ | ✓ | ✓ |
| Custom reporting | — | ✓ | ✓ | ✓ |
| Consolidated email reports | — | ✓ | ✓ | ✓ |
| Delegated admin | — | ✓ | ✓ | ✓ |
| API access | Read-only · add-on | Complete account API | Complete account API | Complete account API |
| ICP + intent routing | ✓ | — | ✓ | ✓ |
| AI predictive insights | — | — | ✓ | ✓ |
| White labeling | — | — | — | ✓ |
| Support | Standard | Priority | Priority | Dedicated |
Building on the API? Sqid.dev has its own platform pricing. Credits roll with you as you move between depths.