Know who's on your website.
Squid turns anonymous traffic into real people: who they are, what they're doing, and how to reach them. Get it as a full platform, pay as you go, or an API you build on.
★★★★★Rated 5 stars on G2
Squid turns anonymous traffic into real people: who they are, what they're doing, and how to reach them. Get it as a full platform, pay as you go, or an API you build on.
★★★★★Rated 5 stars on G2
How do you want to use Squid?
Everything: analytics, heatmaps, visitor identification, and AI insights. One subscription, the whole picture.
I want the full platform →Just visitor identification. Names, companies, and contact info for the people on your site. Pay per match, nothing monthly.
I just want to know who's visiting →Our infrastructure as your foundation. Real-time streaming, APIs, and identity data to build your own product on.
I want to build on Squid →Marketers don't need more data. They need to know what's working, who's interested, and where to spend next.
Squid de-anonymizes your visitors, turning unknown traffic into real identities and intent signals your team can act on.
Dashboards that show how campaigns drive traffic, who they attract, and what converts. Clarity that fuels better decisions.
Behavioral heatmaps show exactly where people click, scroll, and drop off, so you can fix friction and double down on what works.
A weekly AI-powered analytics snapshot lands in your inbox, or your clients'. White-labeled if you want it. Actionable either way.
"Squid's AI-driven technology has reshaped how we access and utilize web data, marking a significant transformation in our team's approach."
Bobbie SullivanSr. Director of Data Science, BZ Design"Squid's streamlined dashboard equips my team with the precise insights needed to swiftly optimize our marketing investments."
Laura JacksonFounder, Triad Investment Group"Squid has been instrumental in allowing us to understand and be proactive on our marketing spend to attract the right customers who convert quickly."
George L. IsaacSr. Product Manager, ReefVue SystemsLive in under 2 minutes. Works with every web framework.