Everything Squid can do.
The most valuable features across the family, and exactly which Squid they live on.
IdentifyKnow exactly who's on the site.
Person-level identification
Anonymous US visitors become names, companies, titles, and contact info, in real time. Not just firmographics: the actual person.
Five-source identity waterfall
Five data sources race to resolve every visitor, hitting up to 45% US match rates. More sources, more matches, more pipeline.
Live visitor feed
Watch visitors move through the site as it happens: who's on, what page, how engaged. Reach out while interest is hot.
Phone numbers + personal contact data
When work email isn't enough: personal mobile, personal email, and demographics, per reveal, so the ones you skip cost nothing.
UnderstandSee what they do and what they'll do next.
GA4-like analytics, minus the complexity
The numbers you care about in plain English. Real-time, unsampled, cookieless, and no 24-hour lag. No analytics degree required.
Behavioral heat maps
See where visitors click, scroll, and drop off, tied to real people instead of anonymous blobs. On every page, automatically.
Behavioral + predictive intent
Beyond pageviews: what visitors are doing and what they're likely to do next, from live behavioral signals and prediction models.
Weekly AI email insights
An AI-written analytics snapshot lands in your inbox every Monday, white-labeled for your clients if you want it. Insight people actually read.
ActTurn matches into revenue, automatically.
ICP filtering + high-intent pages
Define your ideal customer once and your best-fit visitors rise to the top. Flag pricing and demo pages so 'good fit' becomes 'shopping right now.'
Route anywhere your team works
Slack, Teams, HubSpot, Clay, Zapier, webhooks, and 12+ outreach tools. Matches land in your stack in seconds, no CSV shuffling.
Outreach workflows
A best-fit visitor shows up and Squid adds them to your Instantly or HeyReach campaign on the schedule you set. No Zapier, no list building.
Code-free event tagging
Label clicks, scrolls, and forms without writing code, then use those events downstream in reporting and workflows.
Build + scaleInfrastructure you can run a business on.
Real-time streaming APIs
The same streaming engine that powers Squid, as your foundation: visitor and behavior events pushed to you live, at scale.
SDK integration: the visitor runtime
One script tag opens a persistent WebSocket that streams identity, behavior, and enrichment to your frontend and backend alike. ~340ms identification, sub-50ms events, and your server in the loop to enrich profiles with your own data.
Identity + enrichment APIs
Resolve visitors, pull scores and journeys, enrich records: visitor intelligence for your own product, chatbot, or AI agent.
White label + resell
Your brand on the dashboards and the reports. Package it, price it, bill your clients. We stay invisible.
Agency-grade controls
Per-site credit limits, delegated admin, and consolidated reporting: every client in one place without the chaos.
Performance that protects your site
Streaming architecture means no PageSpeed hit on your site or your clients' sites. Green scores stay green.
Live in under 2 minutes
One snippet, any framework, plus a WordPress plugin with one-click connect. No setup wizard, no tagging plan.